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Interior & Textile · Fachzeitschrift
arcade
arcade is the premium trade magazine for interior design, architecture and project planning – with a distinctive, unmistakable visual identity. Six times a year, arcade presents an exclusive mix of news, trends and in-depth features: from living, office and outdoor concepts to flooring, textiles, materials and surfaces, lighting design and building services through to bathroom and healthcare solutions. The focus is on the presentation of holistic interior concepts – in editorially varied formats ranging from interviews and portraits to in-depth reportage. Through its crossmedia network, arcade sets fresh impulses and delivers inspiring stories and topics for the industry.
Audience
Target group & relevance
Target group
arcade is distributed selectively and with precision – to architects, planners, interior designers and designers (49%), to high-end trade, flagships and studios specialising in bathrooms, office, lighting, flooring, furniture and textiles (25%), to premium interior decorators (10%), to the furniture, office furniture, lighting and textile processing industry (9%), and to hotels, shopfitters and retail designers (7%). arcade reaches the decision-makers of the industry in Germany, Austria and Switzerland – including a significant proportion of BDA and BDIA members. Distribution addresses are continuously updated to ensure maximum impact and minimal wastage.
Relevance
arcade offers advertisers a demanding editorial environment that matches the premium positioning of their brands. The magazine guarantees comprehensive coverage of the high-end segment – selectively distributed, with proven audience precision and minimal wastage. Whether display advertising, advertorial or a high-quality AD special: arcade creates visibility where design ambition and purchasing power meet.
In print, arcade is complemented by a fortnightly newsletter, daily news on arcade-xxl.de and an active presence on Instagram, Facebook, LinkedIn and Xing – for maximum reach across the entire interior design and architecture world.
In print, arcade is complemented by a fortnightly newsletter, daily news on arcade-xxl.de and an active presence on Instagram, Facebook, LinkedIn and Xing – for maximum reach across the entire interior design and architecture world.
Cross-media
One brand, multiple channels
Website
Current content and additional information online.
arcade-xxl.de →Social
Our channels at a glance.
Editorial
Content Calendar
| Issue / year | Publication date | Ad deadline | Topics |
|---|---|---|---|
| 04 / 202604/26 | 2026-07-157/15/26 | 2026-06-10 | Hotel & Catering Special; Reference Projects; Smart Textiles and Wallpapers; Tables and Chairs; Sleeping; Made in Germany; Outdoor Living |
| 05 / 202605/26 | 2026-09-189/18/26 | 2026-08-13 | Office special on Orgatec; office of the future; acoustics; floor coverings; sustainability; upholstered furniture |
| 06 / 202606/26 | 2026-11-2011/20/26 | 2026-10-20 | Special Bathroom & Wellness; Healthcare; Orgatec Review; Surfaces and Materials; BAU Preview; Shop Design; Lighting and Building Technology; Smart Home |
Contact
Contacts
Publisher
SN-Verlag Michael Steinert
An der Alster 21, 20099 Hamburg
Email: arcade@snfachpresse.de
Phone: +49(40) 24 84 54 0
Editorial
Heike Gessulat
Redaktionsleitung
An der Alster 21, 20099 Hamburg
Email: heike.gessulat@snfachpresse.de
Phone: +49(40) 24 84 54 32
Uwe Killing
Redaktion
An der Alster 21, 20099 Hamburg
Email: uwe.killing@snfachpresse.de
Phone: +49(40) 24 84 54 26
Advertising
Ute Barth
Anzeigen
An der Alster 21, 20099 Hamburg
Email: ute.barth@snfachpresse.de
Phone: +49(40) 24 84 54 25
Layout
Sebastian Krebs
Layout
An der Alster 21, 20099 Hamburg
Email: sebastian.krebs@snfachpresse.de
Phone: +49(40) 24 84 54 14
Reader service
Katharina Neubauer
Leserservice
An der Alster 21, 20099 Hamburg
Email: katharina.neubauer@snfachpresse.de
Phone: +49(40) 24 84 54 44