Fischmagazin – Issue FM · 2026 · pp. 4–5

Food · Fachzeitschrift

Fischmagazin

Fischmagazin is the only trade magazine in the German language for the fish and seafood industry – with 70 years in the market. Eleven times a year with current news, market analyses from food retail and food service, trade fair reports, retail features, portraits of wholesalers and producers, and in-depth product knowledge. Six times a year, dedicated supplements on "Pond Farming + Aquaculture" and "Technology" are included as magazines-within-the-magazine. Each year, Fischmagazin presents the Seafood Star – the award for the best fish shops and fish counters in Germany. As organiser of the Fischwirtschaftsgipfel, Fischmagazin brings together the leading figures of the industry once a year in Hamburg.

Audience

Target group & relevance

Target group

Fischmagazin is aimed at professionals across the entire fish and seafood industry: managing directors, buyers and sales staff in specialist fishmongers, mobile fish retailers, fish departments in food retail, delicatessen shops and buying groups; fish wholesalers, distributors, speciality food producers, smokehouses and frozen fish producers; fish restaurants, fish-and-chip-style outlets and large-scale catering operations; pond farms, recirculating aquaculture systems and marine aquaculture businesses. Fischmagazin is read intensively by virtually all professionals in the industry – because it offers more than trade association publications and general food industry magazines.

Relevance

Fischmagazin is the reference medium of the German fish and seafood industry – for 70 years the trusted source of information for a specialised, close-knit trade where personal relationships and expertise matter. The combination of daily news on fischmagazin.de, the printed magazine, the newsletter and the annual Fischwirtschaftsgipfel makes Fischmagazin a year-round communication platform for the entire industry.

Manufacturers, suppliers and service providers can reach their target audience across multiple channels – in print, on fischmagazin.de and via the newsletter. Whether display advertising, advertorial or digital banner: Fischmagazin places messages where the fish and seafood industry is looking.

11× / year Net price 144.00 €

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Content Calendar

Issue / year	Publication date	Ad deadline	Topics
09 / 202609/26	2026-08-278/27/26	2026-08-03	Salmon Report; Fish delicatessen in the Christmas business; Freshwater: carp, trout, zander, eel & co.; Focus on aquaculture and pond farming
10 / 202610/26	2026-09-309/30/26	2026-09-03	Salmon report; Preview of the Fischwirtschafts-Gipfel (Hamburg, November 2026); Around Hamburg: The fish wholesale trade; Technology focus: Smoking & refining (smoking systems, injection salting devices, rack trolleys, salting systems, smoke filters, smoke destruction systems)
11 / 202611/26	2026-10-1310/13/26	2026-10-16	Kingfish, mackerel and tuna; Bremerhaven/Cuxhaven: Around the sea fish markets; Supplement: 2027 annual calendar; Focus on aquaculture & pond farming
12 / 202612/26	2026-12-0712/7/26	2026-11-09	Luxury segment: premium fish & caviar; sustainability in the fish industry: products, technology, storage, concepts; technology focus: fish processing (filleting machines, salmon slicing machines, skinning machines, bone separators, breading systems, portioners, weighing and sorting machines, slaughtering systems, innovations and trends in fish processing); special issue Seafood-Star 2027